
Rejuvenated Interest in Toile Wallpaper
DATE: September 2001
PR Contact (NJ): Stacy Senior Allan 800 223 0704 x 111
PR Contact (AZ): Debra Fedasiuk 480 694 7597
Newark, NJ – Searching for
a fresh wallpaper idea? Try an old one: Toile. Dating back to the late
17th century, French toile patterns—typically one- or two-color
fine-line illustrations or etchings of romanticized landscapes and
lyrical pastoral scenes—once served as record for historical
events and mythological stories. They grace the walls of historic estates
throughout Europe and the U.S. Over the years, toile has remained fashionable
among those seeking an antique or country look, and has been a favorite
of interior designers. Today, toile has become increasingly popular
as more consumers are turned on to its benefits and ease-of-use. Wallpaper
manufacturers are further enhancing the trend by offering more color
options and styles that appeal to a variety of tastes and work in newer
as well as older homes.
For example, “Toile
Resource,” a collection from Thibaut, offers a traditional
color palette including basics like blue on white and red on cream,
but also inspires consumers with fun combinations like raspberry
and ivory on French blue, and crisp green on yellow. Some designs
have interesting backgrounds that are illustrated to resemble cloth,
linen, and other fabrics, and many designs incorporate neutrals and
earthy colors like sage and olive green, charcoal, bronze, wheat,
dark gold, and burgundy, which coordinate with popular cabinetry,
flooring, and countertop materials found in newer homes. Fabrics
accompany the designs in this collection and can be used for window
treatments, table linens, pillows, slipcovers, and bedspreads.
According to Thibaut, which is one of the oldest operating wallpaper
firms in the U.S. and a leader in the production of toile designs and
historic patterns, the growing interest in toile is not surprising. “It’s
a great problem-solver for hard-to-decorate areas,” says Stacy
Senior, marketing manager. Thibaut design experts, in fact, use toile
readily in their own homes. They point out the following features and
benefits:
Toile adds fine detail and color in
a very subtle way. “Homeowners can be fearful of bold
colors and strong patterns,” comments Senior. “Since
toile is drawn with fine lines and consists of only one or two colors,
it adds color and pattern without taking center stage in the room,” she
explains. “It coordinates easily with other designs in the
room and throughout the home,” she adds.
Toile patterns are gender-neutral. “Many
couples have a hard time deciding on a pattern, especially when it
comes to shared areas like the master bedroom or bathroom,” says
Senior. “Men can have a ‘fear of floral,’ and women
often shy away from masculine plaids or paisleys. Toile is a compromising
solution as it adds texture and a type of architectural detail that
is comfortable for both parties,” she explains.
Toile works well in large spaces. “Today’s
new and remodeled homes feature a lot of wide, open space—big
rooms with high ceilings and lots of wall to decorate,” comments
Senior. “Homeowners can be unsure of how to use all this space,” she
adds. “Toile can be a great option as it fills the wall with
pattern, but offers a subtle effect. This allows for the addition of
mirrors, pictures, shelving, window treatments, and other decorative
accents. It helps bring warmth to spacious areas that might otherwise
appear empty and ‘under decorated,’” she points out.
Toile instantly adds “aged charm” to
a new home. “Because the designs are based on antique
samples, toile can create a mature, elegant look in a bedroom or
bring old farmhouse charm to a kitchen,” states Senior, “thus
giving rooms character and personality.”
Toile suits either casual or formal environments,
and works with many styles of décor—Traditional, Country,
Victorian, etc. “The designs create a refined appearance
that always looks fantastic,” says Senior, “and there
are numerous motifs to choose from,” she adds. Although many
depict countryside life, some tell stories about travel through Asian
or African lands. Scenes typically show people at rest or play, doing
chores, or journeying through villages. The scenery is usually embellished
with provincial animals and birds—sheep, pheasants, or more
exotic animals like elephants and giraffes. Designs can also capture
a more dreamy, fanciful look, featuring cherubs, muses, scrolling
vines, and ornate pillars and fountains—or be more simplistic,
showing etched floral patterns interlaced with vines, fruits, berries
and other foliage.
For more information about toile wallpaper designs, contact Thibaut
at 800-223-0704. “Toile
Resource”, “Toile
Resource Volume II”, and other Thibaut collections are available through
interior designers and fine wallcovering and decorating stores.
